As a small business owner, you probably have already been taking advantage of social media and the benefits it brings to marketing and advertising. However, what every small business owner should know is the fact that social media marketing is constantly changing and not coping up with such changes can give terrible results.
The world of social media is constantly changing. Same is true with social media marketing as it brings new trends, ideas and unspoken rules every year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable. So in order to reap the benefits of social media marketing, you should stay in the loop with the latest trends in social media marketing.
Staying ahead of the game and keeping immersed in the latest social media marketing trends as well as those in the future is so important for marketers in order for you to be equipped with the technology and skills to make the most of the online platform.
In this coming year, 2019, marketers should watch out for new trends. Nowadays, businesses are having difficulty competing among other brands with impressive social media profiles. But with your ability to utilise the new trends this 2019, you’ll set yourself apart from the rest.
According to some social media marketers, 2019 is all about visuals. Generally, video content, including live video, is a key area that marketers need to focus on. Video continues to dominate social media and is an equally big trend for 2019, as it was, for 2018.
Another trend this 2019 is the use of influencer marketing. In the past few years, we have already seen the uprising of this trend, but in this upcoming year, influencer marketing will still will still play a huge part in brand promotion.
For more on social marketing trends for 2019, read this interesting article: https://www.flyingsolo.com.au/marketing/social-media-trends-2019
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