• Lawyer Plugin for WordPress Promises Legal Resources and Nationwide Attorney Network

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    After two years of development, Lawyer Plugin (www.lawyerplugin.com) launched their first public version of what promises to be an essential plugin for any lawyer running a WordPress website.

    Lawyer Plugin is the first plugin of its kind: it gives law firms access to hundreds of local resources which are automatically added, updated, and synced with Lawyer Plugin’s central servers every 24 hours.

    The registration takes care of all settings automatically. For example, a bankruptcy lawyer in Tampa, Florida, creates his profile with his law firm’s name, address, city, state, and practice area(s). The plugin automatically pulls bankruptcy- and Florida-related resources onto the resource page which is created by the plugin. With that, the firm becomes part of the peer-to-peer legal directory which is then displayed on the websites of every plugin user.

    Block Competition

    When creating the plugin, the peer-to-peer directory presented a major challenge. A law firm does not want to display competing law firms on their website. To solve this problem, Lawyer Plugin has been designed to filter competitors and only displays non-competing listings on each user’s website.

    Here is how the filter works:

    Smith & Smith bankruptcy lawyers in Tampa, Florida, install Lawyer Plugin.

    Lisa Johnson & Associates, elder law attorneys in Asheville, North Carolina, also installs Lawyer Plugin.

    Bradley Baker & James bankruptcy lawyers in Tampa Florida installs Lawyer Plugin.

    Foz & Oz Attorneys at Law, bankruptcy lawyers in Los Angeles, California, installs Lawyer Plugin, too.

    On the Smith & Smith resources page, Lawyer Plugin will display the listing for Lisa Johnson & Associates, because that firm does not compete in Smith & Smith’s local market. It will also display the listing for bankruptcy attorneys Foz & Oz. Even though they are bankruptcy lawyers, Foz & Oz are in Los Angeles, and therefore not competing with the Tampa, Florida practice.

    However, Bradley Baker & James will not be included on Smith & Smith’s website, and Smith & Smith will not be included on Bradley Baker & James website. Lisa Johnson & Associates will display listings for all three of the above firms, because none of them compete with her practice.

    A Fun Brand for a Serious Industry

    Lawyer Plugin breaks out of the stuffy legal mold. On Lawyerplugin.com, users will not find any bookshelves, gavels, or court house columns. Instead, they are offered an outlet for venting with a “Hate Mail” form and noting in their legal disclaimer that the plugin has not displayed any “violent behavior,” but cautions that the “adolescent years are right around the corner.”

    Last year, Lawyer Plugin posted teasers on its Facebook and Twitter profiles as beta testing began. The question was asked: “How awesome will Lawyer Plugin be?” The answers —

    Coffee will drink Lawyer Plugin to wake up.

    You will never need a flu shot. The flu will need a Lawyer Plugin shot.

    The earth will no longer rotate around the sun. The sun will be too busy rotating around Lawyer Plugin.

    And it was even predicted that Christmas will begin celebrating Lawyer Plugin.

    The Lawyer Plugin’s financial backers plan to keep the plugin free. Lawyer Plugin will continue to receive funding indefinitely as add-ons are developed, and a paid, professional version of Lawyer Plugin is also in the works.

    Lawyer Plugin is free and out in the court of public opinion. The developers are thirsty for user feedback and additional ideas for features.

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  • Google Chromecast Announced, Change Ordinary So Smart TV

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    December 23, 2020 /  Computer Technology, Internet Informations

    In addition to announcing second-generation Nexus 7 and Android 4.3 Jelly Bean, Google today also announced the existence of which is a smart Chromecast shaped dongle instead Nexus Q. Chromecast shaped stick that utilizes an HDMI port on the television to run Chrome OS version is simple and will integrate several Google services such as YouTube, Google Play Music, Play Video, and Google Chrome both applications in mobile, tablet or laptop.
    Chromecast works like a second screen. If someone such as looking at a YouTube video on your phone, laptop, or tablet and then touch the button Chromecast available in the Chrome browser, it is a television that has been installed sticks Chromecast will play the video as it is displayed on the phone screen. In addition Chromecast can also accept input from a variety of devices that will be played simultaneously turns, for example, from cell phones and play video from laptop playing a movie. Besides Google Play Music and Video, Netflix app (in the U.S.) are also supported by this Chromecast.
    Chromecast control can be done from the phone, for example, adjust the volume or change the video played. Chromecast also allows playback of video ‘removed’ from the phone to the tablet and will be passed from the last time the video is played.
    Google Chromecast also able to play music like a DJ. This service can access Google Play Music and Pandora. In addition it can also display tabs Chromecast Chrome on television to view photos or videos on Google+ or Vimeo for example. Chromecast also create opportunities through Google Cast application development SDK for Android, iOS and Chrome. To run Chromecast, the television must have an HDMI port plugs plus a blank as a resource for Chromecast mealui microUSB.
    Chromecast can be purchased at a price of just USD 35 and is now becoming available in the United States. In addition Chromecast can also be purchased from the Play Store, Amazon.com and BestBuy.com. Currently no information when this gadget will be available in Indonesia.

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  • Safari and Chrome Still Leads Mobile Web Browser

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    Jakarta – Around 80 percent of the world population has a mobile phone. The number of mobile phones around the world estimated to be about 5 billion units, with 1.08 billion units of which include smart phones. Thus, it’s no wonder when browsing on the Internet today is mostly done through mobile phones.

    Most of the smart phone owners, as quoted from the go-globe.com, prefer to use a standard mobile web browser, aka the phones default browser. They reason, the default web browser is definitely the best for their phones.

    There is also the thought that they do not need to change the web browser because it did not want to be bothered by trivial matters, such as the need to download first and then run the application.

    Another reason put forward is that they feel no need to update the web browse, as is done on a notebook or desktop computer. Therefore, updating the application is much more important than replacing the web browser on the mobile device.

    For desktop and notebook computers, the web browser is the most widely used Google Chrome, Firefox, Internet Explorer, Opera, and Safari. Competition to be the most popular frequently occur between Microsoft’s Internet Explorer and Google Chrome.

    In mobile devices, such as smart mobile phones and tablet computers, maps of different strength. Which became the market share leader for the mobile web browser is Apple’s Safari and Google’s Chrome browser fib.

    However, in recent months, Safari increasingly dominant. According to the output data from Net Applications, Safari controlled 61.79 percent market share for web traffic in March. In fact, months before Apple’s browser only won 55.41 percent market share.

    In general, mobile web browsers can be distinguished from ability, such as opening a different site, doing page zoom, and make a keyboard shortcut. However, there is also an optimal mobile web browsers on mobile devices use only.

    In addition, there are several mobile devices also can not offer a lot of choice what mobile web browsers can be used. One of the devices is a flexible mobile devices with Windows Mobile operating system.

    In Indonesia, people always want a high-speed mobile web browser.

    “We provide the connectivity features with high compression, especially on a busy network. Compression is also advantageous because the users were able to save the battery, “said Communications Manager Opera Indonesia, Agnes Agastia, two weeks ago.

    No less aggressive in offering the experience of using a mobile web browser is Google. According to Google’s Head of Communications Indonesia Vishnu K. Mahmud, Google will continue to focus on developing a modern browser Chrome that will provide the best experience for its users.

    Mobile web browser is best for your device, of course depending on the need and type of device used. Therefore, not all mobile devices compatible with the existing web browser.

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  • Facebook’s Balancing Act: The Good, the Bad, and the Ugly

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    The good news: Facebook (NASDAQ: FB  ) turned fabulously profitable in the just-reported second quarter thanks to a redesigned ad flow on mobile Facebook apps. Revenues jumped 23% from the first quarter to the second. Last year, the same comparison yielded just an 11% seasonal gain. The year-ago quarter’s net loss turned into a tidy profit.

    In response, share prices jumped more than 30% overnight and sit very close to all-time highs that were set during the stock’s IPO.

    The bad news: The ad assault is interfering with the user experience. A fresh survey (free registration required) from the American Customer Satisfaction Index shows Facebook dead last among online media sites in terms of user satisfaction. “Facebook users find the numerous changes to the site’s interface taxing,” says the ACSI. Twenty-seven percent of users surveyed complained that ads are ruining their Facebook experience these days.

    The ugly news: The good news may not last very long. Facebook had better dial back the ad blitz if it wants those disgruntled users to stick around.

    It’s a high-wire balancing act between monetization and user satisfaction. Lean too far in one direction, and you won’t make any money from those billions of page views. Err too far in the other direction, and those profitable page views will melt away as unhappy users find greener pastures.

    Don’t think it couldn’t happen. Facebook is not too big to fail. Unless the company strikes that crucial balance before it’s too late, we could very well see another mass exodus from one leading social network to another.

    Facebook itself killed MySpace by launching a better service in the same genre. Before that, MySpace trampled all over social pioneer Friendster in much the same way.

    And there are Facebook alternatives waiting to crush the current king at the first opportunity, believe it or not.

    Chief among these is Google (NASDAQ: GOOG  ) and its Google+ service, which benefits from tight integration with the world’s most popular search engine as well as with leading video site YouTube.

    Twitter sings a somewhat different tune but can fill many of the functions of a Facebook account. LinkedIn (NYSE: LNKD  ) is basically Facebook for corporate users and could very well expand into the consumer side of things if it wanted to.

    All of these alternatives offer fewer ads and a cleaner experience than Facebook. LinkedIn ties with Facebook at the least satisfied end of the ACSI survey; everyone else runs miles ahead. Yes, even the much-maligned Google+ “ghost town.” And even LinkedIn reports fewer ad-taint complaints than Facebook.

    That’s why I’d take this week’s Facebook share-price pop as a temporary boost, and not as a sustainable clean bill of health. The service currently leans far too heavy on the monetization side of the fence and runs a very real risk of finding out that the next era of social networking doesn’t include much Facebooking.

    So my bearish CAPScall on Facebook stays in place until Mark Zuckerberg and company adjust their strategy again. If you can’t keep your users happy, the money will very quickly cease to matter.

    One his incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as Amazon.com and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool’s chief technology officer is putting $117,238 of his own money on the table, and why he’s so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

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  • Facebook Earnings Review: What Wall Street Thinks

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    NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

     The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

    Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

    The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

    Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

    JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

    “Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

    Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

    “Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

    Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

    “We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

    Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

    “Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

    Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.

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  • Facebook speeds PHP by crafting a PHP virtual machine

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    Social networking giant Facebook has taken another step at making the PHP Web programming language run more quickly. The company has developed a PHP Virtual Machine that it says can execute the language as much as nine times as quickly as running PHP natively on large systems.

    “Our goal is to make PHP run really, really quickly,” said Joel Pobar, a Facebook engineering manager. Facebook has been using the virtual machine, called the HipHop Virtual Machine (HHVM), across all of its servers since earlier this year.

    Pobar discussed the virtual machine at the O’Reilly Open Source Conference (OSCON) being held this week in Portland, Oregon.

    Shares its development tools

    HHVM is not Facebook’s first foray into customizing PHP for faster use. PHP is aninterpreted language, meaning that the source code is executed by the processor directly. Generally speaking, programs written in interpreted languages such as PHP tend not to run as quickly as languages, such as C or C++, that have been compiled beforehand into machine language byte code. Facebook has remained loyal to PHP because it is widely understood by many of the Web programmers who work for the company.

    To keep up with the insatiable user demand, however, Facebook originally devised a compiler, called HipHop, that would translate PHP code into C++, so it then it could be compiled ahead of time for faster performance.

    While Facebook enjoyed considerable performance gains of this first version of HipHop for several years, it sought other ways to speed the delivery of the dynamically created Web pages to its billion or so users. “Our performance strategy for that was going to tap out,” Pobar admitted.

    HHVM is the next step for Facebook. Under development for about three years, HHVM actually works on the same principle as the Java Virtual Machine (JVM). HHVM has a just-in-time (JIT) compiler that converts the human readable source code into machine-readable byte code when it is needed. (The previous HipHop, renamed HPHPc, has now been retired within Facebook.)

    This JIT approach allows the virtual machine to “make smarter decisions at runtime,” Pobar said. For instance, if a call is made to the MySQL database to read a row of data, the HHVM can, on the fly, figure out what type of data it is, such as an integer or a string. It then can generate or call code on the fly that would be best suited for handling this particular type of data.

    With the old HipHop, “the best it can do is analyze the entire Facebook codebase, reason about it and then specialize code based on its reasoning. But it can’t get all of the reasoning right. There are parts of the code base that you can not simply infer about or reason about,” Pobar said.

    Virtual system speedier

    Pobar estimated that HHVM is about twice as fast as HPHPc was, and about nine times as fast as running straight PHP.

    Facebook has posted the code for HHVM on GitHub, with the hopes that others will use it to speed their PHP websites as well.

    HHVM is optimized for handling very large, and heavily used, PHP codebases. Pobar reckoned that using HHVM for standard sized websites, such as one hosting a WordPress blog, would gain only about a fivefold performance improvement.

    “If you take some PHP and run it in on HipHop, the CPU execution time [may] not be the limiting factor for performance. Chances are [the system is] spending too much time talking to the database or spending too time talking to [the] memcache” caching layer, Pobar said.

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  • MySpace users threaten to sue after years of blogs deleted

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    MySpace has been accused of deleting years worth of users’ personal blogs and histories after the site underwent a $20 million relaunch last month.

    The move was a bid to shed the site’s outdated image and attract a new teenage fanbase, after millions of users migrated to Facebook as their primary social networking site in the late 2000s.

    Purchased by Rupert Murdoch’s News Corporation in 2005 for $580m, a decision Murdoch has since called a “huge mistake”, MySpace’s focus on music and entertainment over social interaction has been credited as one of the reasons behind its decline.

    At its peak, the site boasted 125m users and more webpage visits than Google. It now has around 25m users.

    In 2011 Specific Media Group and pop heartthrob Justin Timberlake jointly purchased the company for $35m, and have since attempted to rebrand the site for the teenage generation through campaigns with rapper Pharrell.

    This sleek new makeover has resulted in the deletion of blogs, videos, private messages, posts and comments without prior warning, much to the fury of its remaining loyal users.

    Distraught fans created a thread entitled ‘I want my blogs and classic myspace back’ to vent their frustration at the move one user called “crass arrogance”.

    They continued: “You have stolen 6 years of blogs and something that is priceless to me and cannot be replaced.”

    Another lamented the deletion of her blogs, writing: “Openly and freely I shared intimate moments that can not be relived or retold for they where experienced. I would revisit myspace religiously because of my blogs… Myspace did an ultimate back stab.” [sic]

    MySpace responded to concerns with the soothing message that the information had not been lost forever.

    It said: “Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”

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  • Facebook Hashtags Not Catching on With Consumers

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    While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a new study finds.
    Research from social media analytics firm Simply Measured revealed that while 20 percent of Facebook posts among top brands now include hashtags (which give users a way to group messages of similar content), there is no evidence that hashtags are influencing engagement.

    The study shows that posts with hashtags —a new feature added with in the last several months — perform as well as those without, suggesting that people are not yet discovering brand posts by their tags.

    Overall, the study shows nearly all of the companies in the Interbrand 100 — which ranks businesses based on financial status — now have a Facebook fan page, with 60 percent posting something at least once a day.

    [No, Really, Facebook Makes Employees More Productive]

    The research revealed that visual content is by far the primary driver for engagement on Facebook. Photos posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while video posts average more than 2,500.

    When it comes to text posts, brands must walk a fine line. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a brand would like.

    “For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of Simply Measured. “This latest research once again proves that knowing your audience, understanding your content assets and measuring your efforts are extremely important to develop the social strategies that will work best for you.”

    Businesses that limit Facebook fans from writing on their page might want to reconsider their strategy. The research shows that nearly 30 percent of top brands do not allow users to post on their wall. For those brands, user engagement on their page is limited to likes, comments and shares, resulting in 15 percent less engagement than brands that do allow user posts.

    When it comes to drawing the most Facebook fans, no one does it better than Facebook itself. The social media giant claims the top spot with 93 million fans, followed by Coca-Cola and MTV.

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  • Revealed, Microsoft SkyDrive Allow Skype and Tapped

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    A document reveals how Microsoft is working with U.S. intelligence agencies to read messages from users, including helping the U.S. National Security Agency (NSA) secret unlock code Microsoft, Australia Guardian reported on Friday (07/12/2013).

    Confidential documents obtained by the Guardian of Edward Snowden, U.S. intelligence whistleblowers, said the level of cooperation between Silicon Valley and American intelligence agencies in the last three years.

    The document, among others, suggests, Microsoft helped the NSA to read the conversation at the new portal Outlook.com by giving the company secret code. NSA has access to Outlook.com including Hotmail before the messages are written in the form of a code (encrypted).

    Microsoft is working with the FBI this year that the NSA get easier access to the data warehouse via Prism SkyDrive which has 250 million users in the world.

    Microsoft is also working with the FBI to the intelligence agencies “understand” the issues that potential Outlook.com that allows users to use the e-mail alias for them.

    In July last year, nine months after Microsoft bought Skype, the NSA is proud to mention that the NSA has been able to increase the amount of video that they can access through Skype as much as three times through the Prism program. The materials obtained from Prism program routinely accessed by the FBI and CIA. One of the documents referred NSA has the name “team sport”.

    Snowden documents also reveal the tension between Silicon Valley and the Obama administration. Leading technology companies lobbying the government to be allowed to express the depth of their cooperation with the NSA to address customer concerns in terms of privacy.

    Corporate leaders are not trying to claim that they have collaborated and worked with intelligence agencies like NSA documents mentioned in the argument that the process is carried out according to the lawsuit.

    In a statement, Microsoft said, “If we increase the capacity (upgrade)-prudok and updating our products, we are not exempt from having to comply with applicable laws, both now and into the future.”

    Microsoft reiterated his argument that they provide the customer data “only in response to government requests, and we only serve the demand for specific address or identity”.

    Last June, the Guardian reported that the NSA claims to have “direct access” program through the Prism system leading internet companies including Microsoft, Skype, Apple, Google, Facebook, and Yahoo.

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  • 4 SEO Tips for Launching a New Website and New Brand

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    September 27, 2020 /  Computer Technology, Internet Informations

    Launching a new website is hard. Launching a new brand with that new website can be downright madness.

    Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

    Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

    Holy wow.

    Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

    That’s A Lot of Redirects

    Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

    First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

    We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

    Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

    So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

    Analytics

    I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

    Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

    • Enhanced in-page to see where people were clicking.
    • Page scrolling to see how far down people were going on our pages.
    • Event tracking to see how people interacted with our video.
    • Event tracking to see how often people clicked on our contact information.

    Sitemaps

    If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

    Holy Crap: We Aren’t No. 1 For Our Name

    That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

    Page 3. PAGE 3?!

    Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

    Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

    While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

    Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

    I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

    Keeping Momentum Post Launch

    Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

    At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

    And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

    There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

    My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

    It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

    If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

    Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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